Frequently Asked Questions
Performance marketing programs
- Do you have a standard Cost Per Acquisition (CPA) agreement?
- Infomercial.TV has a standard CPA contract which was designed to give you, the advertiser, the highest possible level of protection and flexibility. It is short, simple and can be tailored to your specific needs. If you would like to see our standard agreement, please ask.
- Who 'owns' the customer?
- Infomercial.TV captures the customer details and passes them along to you for processing. The customer is YOUR customer - you process the order normally, in exactly the same way as if it had originated via your own website, or via telephone.
- Does Infomercial.TV run aggressive online marketing such as pop-ups or SPAM?
- Infomercial.TV does not engage in any aggressive or unethical marketing practices.
- Does Infomercial.TV upsell subscriptions or any other items?
- No, when we represent your product, the offer on our site mirrors the offer on yours exactly. We do not market additional items to buyers of your product on our CPA sites.
- Can this model lead to pricing conflicts?
- No. Since the order is processed by you in exactly the same way as your other orders are processed, there is no chance that it may be discounted or otherwise different.
- Will this model dilute my own online branding efforts?
- No. Think of the CPA sales channel as just another advertising medium. In the same way as you may buy airtime on multiple stations, having your product offered on highly trafficked partner websites will lead to an increase of online orders.
- Will this cannibalize my own web sales?
- We have data proving that the CPA model leads to incremental orders—an order stream that the advertiser may never have gotten elsewhere. We strictly adhere to marketing restrictions so that you never pay for the same order twice.
- What are the benefits of the CPA model?
- Your product is put in front of many more 'eyeballs' online. Orders are batched in the same way as telemarketing orders—the entire process is automatic and safe. Reporting and performance tracking are easily done by both Infomercial.TV and by you, the advertiser. If you have a relatively simple product mix, the CPA model is an excellent performer.
CPA Network Marketing
- What creative elements are required?
- We prefer to have access to the same creative elements which are currently on your website.
- What offers and what payouts work best in this channel?
- Certain types of offers are most attractive to the CPA network channel. If your payouts are too low, the networks will not promote your offer, and payouts too high erode valuable profits. Our experienced team can help you work out what’s best.
- What do affiliate's look for?
- Affiliates want to know the details of your offer, the payout, the competitive landscape and your target demographic. Historical sales and conversion data can be helpful.
- Reporting - clicks and sales - what do affiliates want?
- Affiliates want to know, for any given time period and for any given 'creative element', the number of clicks recorded, and details of the resulting transaction(s). Infomercial.TV provides all the required reporting, pixel placement, testing and analytics.
- Invoicing - how to pay multiple affiliates?
- Infomercial. TV's CPA network is a turnkey system. We recruit, manage, track and pay all affiliates. We manage all fraud analysis and chargeback mitigation. You, the marketer, enjoy the benefits of vastly increased reach secure in the knowledge that your orders are good orders. You wire us a single CPA payment each month and we’ll take care of the rest.
- Can I add my own CPA partners?
- Absolutely - we can add any number of partners you wish.
- Is it fair and transparent?
- Yes, 100%. Infomercial.TV's affiliate management system tracks and carefully records every click for the benefit of affiliates and merchants alike.
Online Marketing
- What really works?
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Your return on investment is our primary concern. Your success drives our success.
Certain techniques work better for different types of offers. A lead generation campaign (or a hybrid campaign)
will have very different metrics and techniques from a $19.99 houseware item or a $599 fitness product.
We believe strongly in a proven approach which includes:
Real search engine optimization
Timely directory submission
Original content well syndicated
Relevant cross-links
A well crafted, frequently tuned CPC campaign
Relevant and creative customer acquisition/retention outbound programs
Utilizing a robust, high performance CPA network
Do not exhaust your budget buying ad-space on portals, or blasting another unknown 'opt-in' list.
Contact Infomercial.TV to see how best we can serve you.
