Professional custom graphic design of your landing page. Design and layout are developed with a focus on what converts. Websites are search engine optimized in HTML/CSS/JS and coded for higher natural search ranking.
Our shopping cart was internally developed specifically to meet the needs of Direct Response advertisers: fully customizable, multiple checkout configuration options, pre and post-transaction upsells, branching business logic, automated email receipts and more.
Automated delivery of your orders to anywhere in any format, be it your fulfillment house, media company, or order management team. Real-time, daily batch file delivery, PGP encryption and XML posts supported.
Real-time credit card processing integration with your merchant account and gateway in our fully PCI compliant E-commerce environment. Full funds capture and pre-authorizations are supported.
Look at your campaign from every angle with real-time traffic and sales reports accessible from anywhere. Track ad campaigns, affiliates and more with unlimited self-service tracking links. Complete integration with your Google Analytics account is included.
Our Starter Package has NO transaction fees! That means when your campaign is a huge success, you won't be hit with extra fees based on your increased order volume. Most companies charge a per transaction fee of $1 or more. If you're doing 10,000 sales a month, that adds up to a lot. Enjoy the savings on us.
Our professional graphic design team will combine your input and preferences with our knowledge about high-converting layouts to produce a beautiful website optimized for conversions. This process involves 2 to 3 rounds of back-forth collaboration before a final design is created and approved.
Your website HTML is written in W3C validated code and tested on all standard web browsers and mobile devices to insure a uniform customer experience. Web page file sizes are optimized for fast load times and search engine crawlers to boost natural search rankings.
Include up to 2 minutes of streaming video delivered in HTML5 format to ensure playback without plug-ins across all devices (desktop, tablet and mobile). Video is professionally encoded to balance good compression, file size and load times with image quality. Need additional video or video players? Just let us know.
All websites include an SSL certificate (https) to protect and secure customer data sent between web browser and server using modern 2048 bit public-key encryption.
Our E-Commerce platform is certified PCI Compliant by Security Metics. PCI Compliant Certification verifies merchant credit card handling processes and tests merchant online systems to ensure they comply with Payment Card Industry (PCI) Data Security Standards. PCI compliance is required of all merchants who accept credit card payment.
PCI compliance Certification Requires:
Checkout can be configured in any sequence. Let us recommend a checkout tailored to your offer, or tell us exactly how you want it. Checkout flows can be A/B tested to optimize conversion rates.
Example checkout screen flows:
1) Home Page (collects address and payment) > Upsell 1 > Upsell 2 > Order Confirmation
2) Home Page (collects address) > Payment > Upsell 1 > Upsell 2 > Order Confirmation
3) Home Page > Upsell 1 > Upsell 2 > Order Review, Address and Payment > Order Confirmation
4) Home Page > Order Review, Address and Payment > Upsell 1 > Upsell 2 > Order Confirmation
We understand that direct response offers can require complex logic to display upsells based on a decision tree.
Supported Upsell Paths:
We make it easy to measure your advertising ROI. Our real-time Sales and Traffic Reporting Tool is integrated with Google Analytics to combine the most comprehensive traffic and sales data. This integration provides you with a rich set of reports on conversions rates showing how all your digital marketing channels are working together.
We understand that Direct Reponse offers consist of main units, upsells, continuity, multi-pay plans, auto-enrollment, mandatory compliance opt-ins, etc. Just put us in touch with your fulfillment vendor and we'll set up your product SKUs, product descriptions, pricing, tax tables and shipping rules in the exact same way they are presented in your call center script.
Our E-Commerce platform is integrated with all the major Direct Response fulfillment warehouses. Our Starter Package includes automatic delivery of your orders to anywhere in any format in real-time or daily batch file with PGP encryption. Rest assured that your orders will be delivered on time, error free and without delay.
Our E-commerce platform is integrated with the top payment processing gateways. Our system can pre-authorize or charge credit cards in real-time, depositing funds directly into your merchant account. Our platform can also block pre-paid gift cards on multi-pay offers to eliminate problems clearing subsequent payments.
A/B Testing, or split testing, rotates visitors between different offers, CTAs, headlines or multiple web page designs to optimize for higher conversion rates. This iterative process can significantly increase your marketing ROI. An increase in your conversion rate from 10% to 20% doubles your sales and revenue.
Read more about A/B Testing
While A/B testing rotates traffic between different versions of an entire page, multivariate testing rotates elements on the same page (e.g. headlines, buttons, product shots) to discover what content or creative variation produces the most improvement in conversion rates.
Read more about Multivariate Testing
Look at your campaign from every angle with over 20 real-time traffic and sales reports accessible from anywhere. Track ad campaigns, affiliates and more with unlimited self-service tracking links. Custom reports are also available.
Create an unlimited number of campaign tracking links and use them to track unique visitors, orders and conversion rates from any source (e.g. Google AdWords, Bing, email newsletters, banner ads, partner websites, social media efforts, affiliates, etc.)
Each tracking link is assigned a unique "LinkID" and custom parameter which can include any alpha-numeric value such as an affiliate "SubID".
Track a banner ad:
Track a CPC ad:
Track an email drop:
Create and manage your own coupon codes for special promotions. Set start and end dates, or usage limits, to automatically enable and expire your coupons.
Supported coupon types:
HotBlocks are sections of your website set up for self-service editing. Simply log in to your administrative tool and make changes to these pre-defined blocks of content on your website. Great for clients who make frequent changes to headlines, offer copy and CTAs.
We have hundreds of individual affiliates and CPA networks willing to promote your product in return for a commission per order. Include your products in the our affiliate program and we handle the tracking, management, payment and monitoring while you enjoy increased order volume.
Increase your sales with a zero risk CPA relationship. We have over 10 years of experience in online advertising. There is no up front cost. Let us promote your campaign and pay us only when we generate sales. (Requires a pre-negotiated commission structure and your approval for us to advertise on your behalf in approved online media channels).
Leverage our expertise in online media buying:
Increase your revenue per order with our 3rd party upsell programs. Promote our offers on your order confirmation page or during checkout and earn additional revenue on each conversion.
Your website is monitored continuously 24-hours a day by a 3rd party service to make sure it's online and taking orders. If an outage or slowdown ever occurs, our technical team is notified immediately by text message and phone call.
You'll also get the phone number to our after hours support line which automatically pages our technical staff.
Attribute both web and phone orders to your TV media buys. If your media buyer has the ability to import visitor and sales data to caculate MER (Media Efficiency Ratio), we can send them visitor data such as location, IP address, browser, etc. which can be used to determine which media buys were most effective.
If you have unusually high website traffic and bandwidth requirements we can host your website and e-commerce platform in a dedicated cloud with load balanced web servers in multiple geographic zones. Contact us for more information.
Test your campaign with an email drop to our in-house list of previous DRTV buyers. Pricing can be arranged on a CPM or CPA basis. Contact us for more information.
Let us design a unique checkout experience specifically for smart phones and tablets using our custom mobile application framework.
Our team of programmers and graphic designers are available on a per hour basis for custom work. We have experience building CRM systems, MER reporting tools, databases, custom data integrations, etc. Our professional graphic designers can also create logos, speciality web pages, press materials, and more.
Leverage our years of experience running large CPC campaigns. We can set up and manage your CPC campaigns on an agency or performance basis. Our rich set of reporting tools provides you with real-time, keyword level conversion tracking.
Target potential customers based on their prior interaction with your website. If a visitor doesn't purchase, we can cookie their browser and target them with banner ads until they come back and buy.
Learn more about Behavioral Retargeting